The way jewellery is presented in a retail display is very important as it directly impacts a customer’s purchasing choices. Neck displays are crucial for highlighting the beauty and workmanship of necklaces, pendants, and chains, providing a specialized platform for showcasing each piece. But different jewellery types call for varied display options. This blog will discuss the best ways to use neck displays for different types of jewellery so that your store appears attractive and draws customers in.
1. Statement Necklaces
Statement necklaces are bold, oversized pieces that demand attention. To showcase these striking designs, choose larger neck displays with a wide base. A slightly elevated or tilted neck display can provide the best angle for viewing the intricate details. Opt for neutral tones like white, cream, or black that won’t detract from the jewellery but will instead make it stand out.
Best Practice: Allow enough room on the screen so that the necklace can hang loosely without being too tight. An good option for the best potential presentation are stands with changeable heights.
2. Delicate Chains
For more delicate and fine chain necklaces, a slender and smooth neck stand is perfect. To prevent overpowering the jewellery, it is recommended to use a sleek stand with a luxurious velvet or leather finish to enhance the elegance and safeguard the delicate materials. Soft shades complement intricate pieces by highlighting the chains’ intricacy.
Best Practice: Avoid using overly large displays for fine jewellery, as this can make the pieces appear insignificant. Instead, use elegant, minimalist stands to highlight the design’s simplicity.
3. Pendant Necklaces
Pendant necklaces often feature detailed or striking centerpieces, necessitating the neckline to complement the overall aesthetic. You can place the pendant at the same height as your eyes with a medium-height screen, either horizontally or with a slight tilt. The display should highlight both the chain and the pendant itself, providing a full view of the entire piece.
Best Practice: Make sure the pendant is centered on the display. Using adhesive dots or clips to secure the chain can prevent it from slipping or tangling, which might distract from the pendant’s design.
4. Chokers
Chokers are a type of jewellery that constricts around the neck. The neck form for this type of jewellery must correspond to the actual size of the necklace. Smaller necklaces that highlight the choker’s snug fit and follow the natural curve of the neck are considered the most stylish.
Best Practice: Choose a display that goes nicely with the choker style you have decided on. If the back of the screen were raised just a little bit, the necklace may seem to be in its proper place.
5. Layered Necklaces
An increasing number of people are wearing layered necklaces, which often have several chains or pendants of different lengths. For these pieces, you’ll need a tiered or multi-level neck display that can showcase each layer without tangling the chains. This type of display ensures that every part of the piece is visible and easily distinguishable from other necklaces.
Best Practice: Ensure the display is tall enough to allow the varying lengths to hang without overlapping or tangling. The jewellery and its layered look will remain the main focal point against a background of soft colors.
6. Vintage and Antique Jewellery
The neck stand showcasing old necklaces should embody the timeless charm or historical significance of the necklace. Deep varieties of leather or velvet, such as blue and burgundy, can produce a stunning, sophisticated background that highlights the historical charm of the jewellery.
Best Practice: To bring out the historic style, select designs that are beautiful or classical. Drawing focus to the jewellery piece’s noteworthy features could help raise consciousness about its historical significance.
Conclusion
Selecting the right neck form for each type of jewellery is vital for enhancing the look of your shop and maximizing your visual merchandising efforts. Selecting a suitable display for jewellery, whether it is a subtle chain or a bold statement necklace, can increase appeal to customers and boost sales.
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